1、 Expand local advantages instead of manufacturing.

無論我們吃到什么樣的美食都會(huì)下意識(shí)的與地域聯(lián)系起來，比如臭豆腐想起長沙，椰子想起海南，阿膠想起東阿，所以我們在做土特產(chǎn)包裝盒的時(shí)候，一定要在這個(gè)上面做文章，針對(duì)本土優(yōu)勢去做品牌，這樣才能取得戰(zhàn)略上的成功。我們在設(shè)計(jì)土特產(chǎn)包裝盒的時(shí)候，一定要將產(chǎn)地做一個(gè)明顯的區(qū)別性處理，將自己的產(chǎn)品，在品牌和地域上得到.好的有機(jī)融合。

No matter what kind of food we eat, we will subconsciously connect with the region. For example, Stinky tofu reminds us of Changsha, coconuts remind us of Hainan, and ass hide glue reminds us of Dong'e. So when we make local product packaging boxes, we must make an article on this, and build brands according to local advantages, so as to achieve strategic success. When designing packaging boxes for local specialties, we must make a clear distinction between the place of origin and integrate our products organically with the brand and region.

二、農(nóng)特產(chǎn)的趨勢，.好的就是熟人之間的裂變營銷。

2、 The trend of agricultural specialties is good for fission marketing among acquaintances.

現(xiàn)實(shí)生活中，我們很多時(shí)候買任意的商品，都會(huì)征求朋友的意見，那么在土特產(chǎn)的營銷中也是如此，我們很清楚一個(gè)事實(shí)，南方人不吃辣，在沒有熟人推薦的情況下，再好吃的辣，他們都不會(huì)吃，所以我們在做推廣宣傳的時(shí)候，一定要針對(duì)在外工作的本地人，讓他們幫你的產(chǎn)品宣傳，這很多時(shí)候好過盲目的去投廣告。

In real life, many times when we buy any product, we will seek the opinions of our friends. This is also true in the marketing of local specialties. We are well aware of the fact that southerners do not eat spicy food. Without recommendations from acquaintances, they will not eat any delicious or spicy food. Therefore, when promoting and promoting our products, we must target local people who work outside and ask them to help promote your products, This is often better than blindly advertising.

明白了這個(gè)道理，那么我們在設(shè)計(jì)特產(chǎn)包裝盒的時(shí)候，就可以有選擇性的加入一些讓本地人.為懷念的圖片設(shè)計(jì)，進(jìn)而帶動(dòng)周邊的人去購買。

Understanding this principle, when designing specialty packaging boxes, we can selectively add some image designs that are nostalgic for local people, and then drive people around us to make purchases.

三、農(nóng)特產(chǎn)包裝盒，還應(yīng)該讓人產(chǎn)生明確的認(rèn)知感。

3、 Agricultural specialty packaging boxes should also create a clear sense of cognition.

由于現(xiàn)在的包裝盒，盲目的去追求高端和設(shè)計(jì)感，有的時(shí)候，看了半天，發(fā)現(xiàn)根本就不知道這個(gè)包裝盒里面是賣的什么東西的。

Due to the current packaging box's blind pursuit of high-end and design sense, sometimes after looking at it for a while, I find that I don't even know what is sold inside this packaging box.

消費(fèi)者是為了產(chǎn)品而買單，但是產(chǎn)品的包裝盒要讓人仔細(xì)的去看才能發(fā)現(xiàn)你是賣什么產(chǎn)品，放在超市、專賣店這種貨物量巨大的場所，這種情況就是不合格的，很明顯是沒有去用心的從客戶角度思考問題。

Consumers pay for the product, but the packaging box of the product needs to be carefully examined to discover what product you are selling. Placing it in places with a large volume of goods such as supermarkets and specialty stores is considered unqualified, and it is obvious that you have not carefully considered the problem from the customer's perspective.