輕食外賣(mài)商家定位中高端消費(fèi)群體，點(diǎn)餐的也多為年輕人，所以吸引人的一次性外賣(mài)打包盒，也是影響門(mén)店銷(xiāo)量的重要因素之一。下面來(lái)講講輕食打包盒的標(biāo)準(zhǔn)從三個(gè)方面參考。

Light food takeout merchants are targeted at middle and high-end consumer groups, and most of them order meals for young people, so the attractive one-time takeout packaging box is also one of the important factors affecting the sales of the store. Now let's talk about the standard of light food packaging box from three aspects.

一：材質(zhì)安全，無(wú)異味，易于攪拌沙拉，實(shí)用性強(qiáng)一次性外賣(mài)打包盒是用來(lái)盛裝食物的，那就要盡大的可能保證食物的口味和堂食體驗(yàn)一樣，商家選擇的包裝是否安全、實(shí)用等，這些都是顧客在點(diǎn)外賣(mài)的時(shí)候所考慮的問(wèn)題。只有從顧客角度考慮，保證餐品的質(zhì)量，提升就餐體驗(yàn)，才能讓用戶滿意、放心、才能增加回頭客，提升復(fù)購(gòu)率。

1： The material is safe, odorless, easy to mix salad, and highly practical. The disposable takeout packing box is used to hold food. It is necessary to ensure that the taste of the food is the same as the dining experience as much as possible, and whether the packaging chosen by the merchants is safe and practical. These are all issues that customers consider when ordering takeout. Only from the perspective of customers, ensure the quality of food products, and improve the dining experience, can users be satisfied and reassured, increase repeat customers, and improve the repurchase rate.

常見(jiàn)的兩種材質(zhì)有:牛皮紙和磨砂塑料，規(guī)格一般是：500毫升或者1000毫升。

Two common materials are kraft paper and frosted plastic, and the specification is generally 500ml or 1000ml.

二：成本與客單價(jià)相匹配

2： Cost matches customer unit price

一般輕食店的包裝成本，基本上控制在平均客單價(jià)5%以內(nèi)，若高于這個(gè)范圍就會(huì)增加門(mén)店的成本負(fù)擔(dān)，商家的毛利潤(rùn)會(huì)受到很大影響。所以，商家要在這個(gè)預(yù)算內(nèi)，盡可能提升顧客的就餐體驗(yàn)感。

The packaging cost of general light food stores is basically controlled within 5% of the average customer price. If it is higher than this range, it will increase the cost burden of stores, and the gross profit of businesses will be greatly affected. Therefore, businesses should try to improve customers' dining experience within this budget.
 

三：包裝盒美觀有質(zhì)感，消費(fèi)者體驗(yàn)感好

3： The packaging box is beautiful with texture, and consumers have a good experience

一次性外賣(mài)打包盒的顏值，合理的色彩搭配、時(shí)尚的包裝風(fēng)格、吸引人的外賣(mài)打包盒造型、個(gè)性化的文案等，這些因素對(duì)提升消費(fèi)者體驗(yàn)有著大的作用。

The appearance, reasonable color matching, fashionable packaging style, attractive takeout packaging box shape, personalized copywriting, etc. of the disposable takeout packaging box play a great role in improving the consumer experience.

在外賣(mài)打包盒上增加圖案、圖形和色彩等文化元素，在視覺(jué)上給予消費(fèi)者直觀的沖擊，進(jìn)而增強(qiáng)消費(fèi)者對(duì)品牌的認(rèn)同感，能夠讓顧客自發(fā)好評(píng)！更多相關(guān)內(nèi)容就來(lái)我們網(wǎng)站http://www.ibluekiss.cn進(jìn)行咨詢吧！

Add cultural elements such as patterns, graphics and colors on the takeout packaging box to give consumers a visual impact, thus enhancing consumers' sense of identity with the brand, and enabling customers to spontaneously praise! More relevant content will come to our website http://www.ibluekiss.cn Consult!