與過(guò)去相比，顧客的購(gòu)物方式發(fā)生了很多變化。除了在商店購(gòu)物外，他們還將繼續(xù)在網(wǎng)上購(gòu)買食物。那么，當(dāng)顧客以不同的方式購(gòu)物時(shí)，如何才能吸引他們的注意力呢？品牌必須考慮到食品包裝的各種要素，例如從品牌的產(chǎn)品宣傳到產(chǎn)品的吸引力，再到食品包裝的節(jié)能環(huán)保。

Compared with the past, many changes have taken place in the way customers shop. In addition to shopping in stores, they will continue to buy food online. So, when customers shop in different ways, how can they attract their attention? Brands must take into account various elements of food packaging, such as product publicity, product attractiveness, and energy conservation and environmental protection of food packaging.

在食品零售市場(chǎng)，包裝盒相當(dāng)于品牌的廣告牌。隨著許多城市的生活節(jié)奏越來(lái)越快，品牌在銷售食品時(shí)必須迅速吸引潛在客戶的注意力以提升品牌。品牌可以通過(guò)不同的方式做到這一點(diǎn)。一般來(lái)說(shuō)，食品品牌會(huì)立即展示他們的品牌。例如，在食品包裝盒內(nèi)包裝印刷相關(guān)品牌的標(biāo)志、名稱或顏色等。再通過(guò)包裝加工技術(shù)突出其信息含量，達(dá)到了營(yíng)銷推廣品牌的實(shí)際效果。

In the food retail market, the packaging box is equivalent to the brand billboard. As the pace of life in many cities becomes faster and faster, brands must quickly attract the attention of potential customers when selling food to improve the brand. Brands can do this in different ways. Generally speaking, food brands will show their brands immediately. For example, the logo, name or color of the relevant brand shall be printed in the food packaging box. Then through packaging processing technology to highlight its information content, to achieve the actual effect of marketing and brand promotion.

品牌是設(shè)計(jì)過(guò)程的關(guān)鍵部分。食品包裝盒的整體設(shè)計(jì)和廣告設(shè)計(jì)都可以增加產(chǎn)品的銷量。將這兩個(gè)要素結(jié)合起來(lái)，可以大大提高貨架上的食物的優(yōu)越性，從而增加產(chǎn)品的曝光度。

Brand is a key part of the design process. The overall design and advertising design of food packaging boxes can increase the sales of products. The combination of these two elements can greatly improve the superiority of food on the shelf, thus increasing the exposure of products.

食品包裝盒不僅要對(duì)食品進(jìn)行細(xì)致的包裝，還要有很強(qiáng)的防御性。食品的包裝和儲(chǔ)存有一定的規(guī)定。例如，對(duì)于一些冷凍食品，不僅要冷藏，而且要盡可能阻斷產(chǎn)品與氣體的接觸。因此，對(duì)于這類食品，包裝和餐具應(yīng)密封。原材料具有良好的性能和在較低溫度下的良好性能。對(duì)于餅干等一些易碎食品，禮盒應(yīng)具備防摔、防壓的特點(diǎn)。

The food packaging box should not only carefully package the food, but also be highly defensive. There are certain regulations on food packaging and storage. For example, for some frozen food, it is not only necessary to refrigerate, but also to block the contact between the product and the gas as much as possible. Therefore, for this kind of food, the packaging and tableware should be sealed. Raw materials have good performance and good performance at low temperature. For some fragile foods such as biscuits, the gift box should have the characteristics of falling proof and pressure proof.

此外簡(jiǎn)約設(shè)計(jì)流行了很多年了，且一直沒(méi)有消退的跡象。盡管它可能有點(diǎn)過(guò)于抽象，但保持簡(jiǎn)單可以將重要的信息傳遞出來(lái)。困難的部分則是找到能夠讓普通人也一眼能看出的商品特征，并形象的將其表現(xiàn)出來(lái)。如果你能做到用少量或者壓根不用文字就能讓人認(rèn)出包裝里面是什么商品，那你就成功了。

In addition, simple design has been popular for many years, and there has been no sign of fading. Although it may be a bit too abstract, keeping it simple can convey important information. The difficult part is to find the commodity features that ordinary people can see at a glance and show them vividly. If you can make people recognize what is in the package with little or no words, you will succeed.

創(chuàng)造性的造型和材料也很重要，比如將你的零食放在樹(shù)洞里，將果汁放到竹節(jié)里——這樣一下子就和傳統(tǒng)包裝區(qū)隔開(kāi)來(lái)，而且獨(dú)特的包裝也會(huì)成為商品的賣點(diǎn)之一，甚至都不需要文案的大力宣揚(yáng)，就能讓你的商品人盡皆知。

Creative modeling and materials are also very important. For example, put your snacks in the tree hole and fruit juice in the bamboo section. In this way, it will be separated from the traditional packaging area. Moreover, the unique packaging will also become one of the selling points of the goods. Even without the strong publicity of the copywriter, you can make your goods known to everyone.

作為食品制造商，您需要在不斷變化的食品環(huán)境中為您的產(chǎn)品提供合理的包裝，才能更好的吸引到消費(fèi)者們，您可以關(guān)注我們的網(wǎng)站www.ibluekiss.cn，了解更多信息！

As a food manufacturer, you need to provide reasonable packaging for your products in the changing food environment in order to better attract consumers. You can follow our website www.sdynbz COM, learn more!